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Marketing strategy for CRM IS
Všetička, Martin ; Duba, Jan (referee) ; Chalupský, Vladimír (advisor)
The Master’s thesis deals with the issue of the proposal of a marketing strategy in Melzer company in the area of Customer Relationship Management (CRM) of Information Systems (IS). It concentrates on modern marketing conception and emphasizes the necessity of effective CRM. It explains important factors in connection with successful CRM IS implementation. It analyses domestic market of CRM IS including information system QI which is supplied by Melzer company as well as an internal CRM atmosphere in the firm. In the practical part there are analytical conclusions and recommendations leading to the proposal of the marketing strategy. This should significantly enable the firm to penetrate into the market of CRM IS and become successful.
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Smart Nightstand Device
Vávra, Jan ; Žák, Jaromír (referee) ; Macháň, Ladislav (advisor)
Master’s thesis describes design of smart nightstand device. Aim of this system is to monitor and recognize stages of sleep with subsequent transfer of the data to alarm clock to provide the most comfortable awakening. The alarm clock is backed up by batteries. The system controls parameters of surrounding environment using advanced sensors. The device is equipped with a removable light part which is backed up by power supply for illumination during a potential power outage. A pad for wireless charging with standard Qi is also part of this system.
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Comparison of functionality of the standard BI platform and BI module integrated in the ERP system
Fargačová, Tamara ; Klčová, Hana (referee) ; Sodomka, Petr (advisor)
This master’s thesis deals with comparison of the standard Business Intelligence platform specifically IBM Cognos BI and BI module integrated in the ERP system QI. In the first part it defines basic concepts of this topic and describes the life cycle of business information systems with emphasis on Business Intelligence. In the next part current situation on the market of these platforms and BI tools which create management information systems is described. Both types of BI solutions are compared with concentration on standard functionality usage. It also describes their ability to analyze through using data warehouse technology, integration with third-party products and business and economic aspects.
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Information System Assessment and Proposal for ICT Modification
Marfiak, Andrej ; Šottník, Jozef (referee) ; Koch, Miloš (advisor)
This work is aimed at assessing the company information system Decon Ltd., which is engaged in designing, manufacturing and selling compact delivery stations of heat. Using appropriate methods and analyte will assess the current state of information system. After evaluation of the analysis i would like to propose changes of the information system, which will lead to more effective work, accelerating the process and thus higher profits. Subsequently it will be examined economically, the benefits and risks of the proposed solutions.
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Electroacupuncture
Purket, Vladislav ; Rampl, Ivan (referee) ; Chmelař, Milan (advisor)
This bachelor´s thesis processes cures ancient Chinese medicine. It explains the basic problems of existence of energy circulating in the orbits of the human body and stimulates the points with which we can influence human health. The paper describes the stimulation can be performed in many ways from the introduction of needles, pressure after electrostimulation, and many other industries linked to the acupuncture. In addition, we offer a view, both professional and domestic use.
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Miniature Tracking Device
Šťáva, Radek ; Levek, Vladimír (referee) ; Macháň, Ladislav (advisor)
The main theme of this masters's thesis is to design and make a miniature universal tracking device. This device is primarily for tracking asset, pets or people. For detecting the position data is used GPS technology. Data transmission is carried out via the GSM network. The device is technically solved and realized with respect to miniature size, high battery life and with regard to resistance against water, dust and impact damage. It is selected unique design, suitable for hermeticaly closure of the entire facility. Due to hermetic closure there is any buttons, any connectors and the battery charging is wireless.
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Chinese dietetics and its impact on human health
PAVLOVÁ, Martina
The main method of the thesis is a research that is focused on the comprehensive point of view on current knowledge in the field of Chinese dietetics. Today's busy lifestyle has a negative impact on our health. That results into increasing number of physical and psychological difficulties. The number of diseases of affluence such as obesity, diabetes, high blood pressure, gout and myocardial infarction is constantly rising. Chinese medicine offers many ways to reach both physical and emotional resistance. Diet, as an important part of everyday life, can be significantly affected. The aim of this bachelor thesis is to familiarize with Chinese dietetics, whose centuries of proven knowledge and ancient wisdom let us learn about and give us access to healthy eating and its impact on quality of life. The thesis contains theoretical knowledge from the field of traditional Chinese medicine and diet therapy. Essential terms such as Qi, Yin and Yang, energy pathways, meridians or Zang-Fu organs, learning about nutrition according to the five elements, five tastes and five seasons of the year, are explained and to be found in this section, in detail. The thesis also presents an overview of chosen food and effects of this food to human organism. There is a unique approach in food evaluation regarding its nutrition and impact on the human body. The diet can be perceived as a preven-tion and medicine to most of the illnesses known.
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